the thought project

Simon Hoegsberg:

Over a period of 3 months I stopped 150 strangers on the street and asked them what they were thinking about the moment before I stopped them. Using a mic and a dictaphone I recorded what they told me, then took a picture of them. 55 of the 150 thoughts are presented on this website as quotes. All quotes state exactly what was said durung the interviews. The interviews took place in Copenhagen, Denmark and New York City.

The end result is just awesome. (via TiC)