and I thought the Shoe Event Horizon was satire

apparently, Douglas Adams was on to something:

For months now, consumers have been hunkering down in an economic storm, buying only what they need to survive, like groceries, diapers, medicine — and shoes.

Shoes?

The American public, it would seem, cannot carry on without new shoes. Boots, booties, sneakers, pumps — for the last few months they have all been selling well as the broader economy struggles toward recovery.

… Among the more curious explanations proffered for the relative strength of shoe sales is that women — who make up the lion’s share of the American shoe market — get an emotional lift from shoe shopping in a way they do not when trying on jeans and cocktail dresses.

As a reminder, I actually am enough of a H2G2-geek that i transcribed the entirety of the Shoe Event Horizon bit from the Radio Series a while back. Read it again, and note just how eerily prescient DNA was about this whole thing in light of the excerpted article above.

1 thought on “and I thought the Shoe Event Horizon was satire”

  1. Oddly enough, my trusty sandals self-destructed just the other day (after two or so years of daily use; sunny SoCal, dontcha know), so I happen to be in the market for new shoes…

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