Is the Wii’s wild ride over?
“It is unrealistic for any company in the entertainment industry to believe they can sustain aggressive growth,” Jesse Divnich, director of Analyst Services for Electronic Entertainment Design and Research (EEDAR) told Ars. “The appetites of consumers change too frequently when it comes to how we entertain ourselves. The same pace at which an entertainment product can grow is the same pace at which the product can retract.”
We’ve already seen the Nintendo Wii fall from its lofty heights in the United States. Last month the PlayStation 3 outsold the Wii by 29,000 units, an achievement that would have been surreal even six months ago. The Nintendo DS was still the number one selling piece of hardware, but only by 32,400 units.
It’s not much better worldwide. “Nintendo, which did not break down quarterly numbers, said it sold 5.75 million Wii machines around the world during the period, far short of the more than 10 million sold for the same six months last year,” the Associated Press reported.
anecdotally, I had to drive down to Peotone, IL from Madison WI today (and learned something about Iowa in the process). While stopping for coffee, I noted a huge line outside a Toys R Us – all waiting to get their hands on Nintendo Wii in stock. Granted, I’ve seen Wiis in stock at my local Target every day, but clealry there are still regional shortages and plenty of demand. Especially now that the price has dropped to $200 (grr) I think that this holiday season, there’s a lot of potential for a comeback.